Wasimamizi hawa wa nyumba walitumia nyenzo za Airbnb ili kuongeza ukaaji

Wakati timu ya mume na mke Angie na Chris walipoanza kukarabati na kupangisha roshani za wasanii jijini Paris kwa wasafiri muongo mmoja uliopita, walitatizika kuvutia wageni. Licha ya kutangaza kwenye tovuti tatu za usafiri mtandaoni na kwenye tovuti yao wenyewe, ilikuwa nadra kwa ukaaji ukifikia asilimia 50.

Lakini hali yao ilibadilika miaka mitano iliyopita, wakati, wakiwa wanatafuta hadhira kubwa, walianza kutangaza Artisan Lofts Paris zao saba kwenye Airbnb. Ufikiaji wa kimataifa wa tovuti ulisaidia kuvutia mtiririko thabiti wa wageni vijana, wenye ujuzi wa teknolojia na ukaaji uliongezeka kwa kile wanandoa hao wanakadiria kuwa karibu asilimia 85 katika msimu wa wageni wengi na karibu asilimia 75 katika msimu wa wageni wachache wakati wa majira ya baridi.

"Airbnb imefungua soko la ukarimu kwa wateja wapya na wasafiri wapya," anasema Chris, mshauri wa zamani wa PwC. “Ilifanya sekta hiyo kuwa mfano wa kuigwa katika suala la uvumbuzi, teknolojia na uzoefu wa wateja.”

Kwa wenyeji wajuzi kama Angie na Chris, tovuti ya Airbnb haikutoa ufikiaji tu bali pia njia ya kuonyesha picha nzuri za roshani zao ndogo za kupendeza, ambazo zimetengenezwa upya kutoka kwa maduka ya zamani ya kuoka mikate, karakana za wanamitindo na studio za wasanii. Nyumba ya sanaa iliyoonyeshwa kwa uwazi inawaruhusu kuonyesha mabango yao ya sanaa ya kupendeza, viti vya kisasa vya karne ya kati na matandiko mekundu yenye miraba-miraba. Airbnb pia inawapa tovuti ya kushiriki vidokezi vya mahali husika na wageni kupitia vitabu mahususi vya mwongozo kuhusu mahali ambapo wakazi wa Paris wananunua, wanakula na kunywa.

“We host because we love traveling,” Chris says. “We love traveling as locals, not as tourists. So we decided to host and help our guests live like locals when traveling.”

"Tunakaribisha wageni kwa sababu tunapenda kusafiri," anasema Chris. “Tunapenda kusafiri kama wakazi, si kama watalii. Kwa hivyo tuliamua kukaribisha wageni na kuwasaidia wageni wetu waishi kama wakazi wanaposafiri.”

The couple has also benefited from the platform’s automated pricing tools, which indicate optimized rates a full year in advance based on factors like seasonality, days of the week, and special events. “Airbnb has given anyone who is running a smaller business the tools of a hotelier,” Chris says.

Thanks to their success in Paris, Angie and Chris are now expanding to Portugal. Airbnb’s co-hosting tools enable them to hire someone who will help manage their property from afar. “I think the Co-Host has changed the way that people are running their businesses,” Chris says. “Airbnb is always into innovation and anticipation.”

Information contained in this article may have changed since publication.